But your board still isn’t fundraising.
This is where staff come in. For your board to effectively fundraise, there have to be systems in place that make it easy for them to participate in the organization’s fundraising priorities.
Because your board has enormous potential to add fundraising capacity to your organization, and you likely need them trained with the tools they need to do it. Your board members are volunteers, and they are likely coming to you without any real fundraising experience.
Of course you want your board out in your community, talking up your organization and engaging new potential donors. You want them tapping into their networks to bring new donors to the table.
But many of your board members aren’t going to have the network to bring major donors to your organization. And board members are going to tap out their networks pretty fast if all you ever do is ask them over and over and over again to bring new people to the table.
There are other options for effectively using board members to build fundraising capacity for your organization, and many pathways to engage your board members with donors. Are you using your board to build your donor pipeline and thank donors?
Building the pipeline
If you have not yet built personal relationships with all of your existing major donors, however you define that, then your board members can help you do that. They can be the ones meeting with, updating, and building relationships with major donors if the Executive Director doesn’t have capacity.
And if you’ve already got those major donors covered, there are likely plenty of existing mid-level donors you’ve never talked to who have the potential to become major donors down the road.
How many of mid-level donors have you identified for your major donor pipeline?
Probably not as many as you could if you’re only using staff capacity to do it.
Who is giving to you just under the major donor level? Has anyone ever met with them to build a relationship so the donors can grow into major donors? Your board members can.
Which mid-level donors have been giving to you for years and years, who clearly have affinity to your cause, but you’ve never had a chance to get to know? Might those donors be good prospects for your major donor pool down the road? Your board members can find out.
Your board members can start building relationships with donors who haven’t received the level of personal touch your major donors have. They can begin to determine who has the potential to be major donors down the road with consistent cultivation.
Think of how many more donors might give more each year because they were engaged by a board member.
All they need is for your organization to create a system designed for them to do it.